News & Trends

Chocolake: Premium Chocolate with a Story Worth Tasting

Premium Chocolate with a Story Worth Tasting

By The Lipari Team

Authentic Middle Eastern Chocolate Now Available Through Lipari

If you’ve been paying attention to what shoppers are reaching for lately, you’ve seen it: Dubai-style chocolate is everywhere. Pistachio-filled bars, kunafa-laced confections, gold-dusted pieces that feel more like a gift than a snack. What started as a viral moment has become a genuine shift in how American consumers think about premium chocolate.

Chocolake is the brand at the center of it.

Founded in Amman, Jordan in 2016, Chocolake has become one of the most decorated confectionery manufacturers in the Arab world, holding the largest production capacity in the region and distributing to more than 40 countries across the Middle East, Europe, Asia, and the Americas. Their certifications are serious: ISO 22000, ISO 9001, HACCP, FSSC 22000, and Halal. This is a manufacturer that built its reputation on quality before the trend caught up to them.

Now Lipari is bringing Chocolake to your shelves.

What’s Worth Stocking

Dubai Style Bars (Kunafa Pistachio)
This is the product that turned heads globally, and it’s the one your shoppers are already searching for. Milk chocolate bars stuffed with kunafa and pistachio filling, in packaging that looks premium on the shelf. Available in multiple varieties, including sugar free. If you’re building an international confectionery set, this is your lead.

Diamond Twist (Dubai Style Kunafa Filled)
Milk chocolate diamonds filled with kunafa flavors, presented in standout packaging. The format travels beautifully: gifting, seasonal sets, or a specialty endcap. The shape is distinctive enough to stop a shopper mid-aisle, and the flavor delivers.

Mango Mingle
White chocolate bars filled with mango and passion fruit. A lighter, fruit-forward option that rounds out the Chocolake set and speaks to shoppers who want something tropical and unexpected. Good for the summer season, but honestly strong year-round.

Frozen or Chilled (Coming Soon)
Chocolake is bringing something new to the freezer case. The Frozen or Chilled Chocolate Bites line features globally inspired flavors, each enjoyed frozen, chilled, or at room temperature. The range includes round bites in delicious flavors like Pistachio, Mango Mingle, Cheesecake, Peanut Butter, and Tahini, plus the Fruit Iced: a first-to-market fruit-shaped bite built around the unique crunch of toasted kataifi.

Why It Fits

This is exactly the kind of brand Lipari was built to bring to you. Authentic. International. Made the right way, certified to the highest food safety standards, and arriving at a moment when shopper demand for Middle Eastern flavors is real and growing.

The global chocolate category is one of the fastest-moving opportunities in the confectionery aisle right now. Chocolake gives you a way to own a piece of it, with product that looks distinct, tastes authentic, and comes from a manufacturer that has been doing this for nearly a decade on a world stage.

Talk to your Lipari rep about adding Chocolake to your set.