By The Lipari Team

Get The Details on the New Logo, Refreshed Packaging, and Exciting Lineup Extension

Premo Fresh just got the kind of refresh that matters: a cleaner identity, clearer navigation, and more ways to win. The brand now spans 30+ handmade varieties (with lineup extensions to 32+ SKUs) across croissant sandwiches, sliders (including King’s Hawaiian co-branded trays), and a Heat-n-Eat range that turns cold cases into quick mealtime answers — ideal for c-store, campus, healthcare cafés, and supermarket grab-and-go.

What Retailers Care About

• Format fit: croissants (breakfast/brunch), subs and classics (lunch), sliders (shareables, events).
• Case clarity: refreshed packaging makes it easy to shop by flavor, protein, and occasion.
• Speed to shelf: handmade quality with consistent specs: drop in, price, and sell.
• Trade-up stories: co-branding (e.g., King’s Hawaiian) signals quality and lifts perception in the set.

Where to Place it

• Front-case lunch build (anchor with top movers; flank with premium croissants for trade-up).
• Heat-n-Eat endcap near microwaves/condiments for convenience cues.
• Occasion stacks (game day, late class, shift change) to drive incremental trips.

Why it Belongs in the Mix

Premo’s 25-year on-the-go heritage + handmade credibility helps stores answer the real question: “What can I eat now that feels better than a compromise?” The result? Intuitive upsell ladders and repeatable baskets.